PGs Pert Plus a Pan-European Product - 1141 Words

PGS Pert Plus: A Pan-European Product? QUESTION 1 How attractive is the pan-European market for Pert Plus in terms of demand potential? Competition? Any cannibalization problems? PG is an international supplier of consumer goods it is a global leader in health and beauty care products, detergents, diapers and food . PGs presence in the hair care market in the U.S has been strengthened by innovative technology BC-18 and the replacement of an old brand Pert with Pert Plus- a mild shampoo with a fully effective conditioner. PG decided to introduce BC-18 in Europe. Traditionally, the European market is highly competitive the main rivals are Colgate, Unileaver, and LOreal. The European market is segmented (i.e. value based) and†¦show more content†¦Brand choice? Should the BC 18 technology be introduced with a pan European name, or with local brand names, or even with a mixture of both approaches? Research indicates in Europe there are large price differences among hair care products. PG has decided that it should place the new shampoo in the premium-priced segment; this is done in order to keep up the image of the shampoo as a high quality and innovative product. PG should charge premium price in each country to be sold for 4.99 DM for the 200 ml bottle and for 5.99 DM for the 250 ml bottle in all the countries which had had been accepted during the consumer tests. The company cannot charge a price very few people can afford, this will also not be profitable for the company. PG is to become a leader in the European market of two in one hair products. The first year objective is to attract new European customers from competing brands to shift to the use of shampoo to BC-18. The aim is to exert a pull on the population in order to create a new market niche inside the shampoo market and encourage the people to use the new BC-18. In effect BC-18 technology serves the core need of washing hair and therefore it has to compete with the different national brands which are often well established. As I see, the BC-18 technology should be introduced with a mixture of both approaches—with a pan-European name and local brand names. If we just introduceShow MoreRelatedPGs Pert Plus: a Pan- European Brand?636 Words   |  3 PagesQ1. How attractive is the Pan- European market for pert plus in terms of demand potential? Competition? Pan- European market is quite attractive for pert plus    in terms of demand as the consumers test results showed that the product concept of wash go their (time-saving benefits) 28% consumers said that they would definalty buy the product that was only 1 percent less then already established bran there Vidal Sasson. Also because they are gradually accepting the idea of 2-in-1 shampoo more

trials involving genocide or crimes against humanity

‘†¦it is often argued that trials involving genocide or crimes against humanity are less about judging the person than about establishing the truth of the events.’ ‘In nearly all the criminal prosecutions concerned with crimes against humanity committed during or after World War II, some observers have doubted the ability of the criminal law to deal with the events precisely in view of their enormous moral, historical, or political significance.’ Show Trial v. The Need for Justice to be Done in the Public Realm Hausners intention was to not only demonstrate Eichmanns guilt but to present material about the entire Holocaust, thus producing a comprehensive record. In addition to wartime documents, material presented as evidence†¦show more content†¦Instead, it has been thought necessary so as to enable the commencement of the healing process in the victim: only when the injustice to which a person has been subjected has been publicly recognised, the conditions for recovering from trauma are present and the dignity of the victim may be restored.’ But, arguably, this healing process had already been allowed to take place. Trials at Nuremberg, subsequent trials by the Allies, etc. ‘†¦if crimes against humanity really emerge from Kant labelled â€Å"radical evil†, an evil that exceeds the bounds of instrumental rationality, that seeks no objective beyond itself, then†¦Ã¢â‚¬â„¢ the deterrent force of international criminal proceedings would be minimal. ‘†¦fitting crimes against humanity or other massive human rights violations into the deterrence frame requires some rather implausible psychological generalisations. Either the crimes are aspects of political normality –Show MoreRelatedA List Of Crimes Against Humanity1346 Words   |  6 PagesCrimes against humanity means of any kind of act that is violent in nature and aimed at a specific area of the population. That is a list of crimes against humanity. This list of crimes against humanity does not take on every possible crime that can be so classified, whatever the particular acts in this list of crimes against humanity are some of the more common acts defined by the term. ïÆ'Ëœ Murder/Extermination (this is the action of killing a larger amount of people, while murder is often more individualized)Read MoreA war crime is an unjust act of violence in which a military personnel violates the laws and1100 Words   |  5 PagesA war crime is an unjust act of violence in which a military personnel violates the laws and acceptable behaviors of a war. Despite all the violence in a war, a soldier shooting another is not considered a war crime because it is not a violation to the laws and practices of a war, and it is considered just. A war crime is defined as a â€Å"violations [violation] of the laws and customs of war† (â€Å"War Crimes†), and are attacks â€Å"against civilian populations, prisoners of war, or in some cases enemy soldiersRead MoreThe Declaration Of Human Rights1590 Words   |  7 Pagesthe atrocities involving World War II and the Holocaust, in an attempt to stop events like genocide and ethnic cleansing, as well as war cri mes, from happening in the future. However, this document proved ineffective in relation to the events in Cambodia between 1975 and 1979. During this time, around 25 percent of the total population of Cambodia was killed by the Khmer Rouge to complete their societal goal of an â€Å"agrarian paradise.† The world’s reaction to the Cambodian genocide and the HolocaustRead MoreRwandan Genocide910 Words   |  4 Pagesbetween the Hutus and Tutsis people struck in the East African country of Rwanda. To call it a tragedy would be an understatement when faced with the estimated death count of one million Tutsis and moderate Hutus over the span one hundred days. The genocide resulted from the desire to control and obtain power within Rwanda and stemmed from a history of cultural and social class conflict amongst the rival groups. This bloodshed proved to be one the most horrific events in history. The Tutsi peopleRead More International Charter Of Human Essay example980 Words   |  4 Pages International Declaration of Human Rights and Freedoms History nbsp;nbsp;nbsp;nbsp;nbsp;After the war crimes committed by the Germans in the holocaust that occurred during World War II, the United nations decided to create a document guaranteeing respect for human rights and fundamental freedoms for all people, regardless of race, sex, language, or religion. This document was called The Universal Declaration of Human Rights. nbsp;nbsp;nbsp;nbsp;nbsp;The declaration was voted in on DecemberRead MoreEssay on Nightfather by Carl Friedman834 Words   |  4 PagesSome Germans would rather forget it ever happened than acknowledge the disgraceful events that took place during World War II â€Å"Adolf Eichmanns trial began on April 11, 1961 in Jerusalem, Israel. Eichmann was charged with 15 counts of crimes against the Jewish people, war crimes, crimes against humanity, and membership in a hostile organization† (â€Å"Eichmann Trial†). â€Å"The 1960s saw an upsurge in civil rights and other organizations promoting freedom and equality for blacks and women† (â€Å"Social MovementsRead MoreThe Extermination Of Jews By Nazi Germany Essay1438 Words   |  6 Pagesgroup. Apart from the logistics, strategy, or tactics of mass genocide, it is difficult to comprehend how an entire country can bear responsibility for the premature deaths of over six million people. While genocide, including the extermination of Jews by Nazi Germany, has occurred under multiple different contexts and is still present in modern society, there must be a psychological component to the cause of genocide. Where was humanity in the midst of widespread murder? Shouldn’t there have beenRead MoreWhat Is The Crime Of Aggression Is International Law2469 Words   |  10 Pagesis the crime of aggression in international law Introduction The Rome Statute marked historic moments of consensus in international criminal law in 2002 as it entered into force. The first permanent international criminal Court (ICC) was established with the main aim of ending impunity, promoting judicial independency and reaffirming the position of the United Nations Charter (UNC). The mandate of the Court is to try individuals and to hold such persons accountable for the most serious crimes of concernRead MorePurposes And Principle Of Un Charter Essay1646 Words   |  7 Pages(Global R2P, 2015). According to UN (2015), Resposibility to Protect is a duty of Members to counter mass atrocity and genocide. The responsibility of international community is mentioned in the third pillar of ‘Responsibility to Protect’: The international community has a responsibility to use appropriate diplomatic, humanitarian and other means to protect populations from these crimes. If a State is manifestly failing to protect its populations, the international community must be prepared to takeRead MoreEssay 1 Jus ad Bellum, Jus in Bello, and Jus Post Bellum are the three stages of Just War Theory.2700 Words   |  11 Pages Meaning, only use force against legitimate targets in war, and only use an amount of force that is morally appropriate. Jus Post Bellum discusses how justice should be served following the cessation of a war, with discrimination being a big factor once again. In this case, that means that punitive measures are only to affect the ones directly responsible for the conflict, not civilians. I believe Just War Theory plays a big role in the study of genocide, war crimes and international law. International

Compare a romantic relationship in Hour and In Paris With You. free essay sample

Compare a romantic relationship in Hour and In Paris With You. Hour is a sonnet written by poet Laurete Carol Ann Duffy. Its about a couple in love and describes their relationship throughout the time (hence the title of the poem- Hour). Hour is about the feelings that arise from spending time with a loved one. The poem suggests that to be with a loved one, even for just an hour, is precious and valuable. It also presents the traditional idea of time as an obstacle to lovers. In Paris with you is a sonnet written by James Fenton. In Paris with You is by a (narrator) whose relationship has just ended and who is now in Paris with someone else (Im on the rebound). This suggests a long-term relationship has ended and the speaker is currently enjoying a less serious commitment. The narrator isnt interested in exploring Paris with his/her loved one; he just wants to enjoy the moment rather than thinking of the future or the past. We will write a custom essay sample on Compare a romantic relationship in Hour and In Paris With You. or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Hour and In Paris with you are two different poems taking a different look at love and relationships. Firstly Hour is to do with love and how wonderful it is when youre together yet In Paris with you is about love and how it isnt always perfect. The feelings in Hour is that they are worried that time is running out time hates love. These two people are in love which is portrayed from the romantic imagery and the repetition of the word love . Additionally, they are so absorbed in each other which is highlighted in the use of a hyperbole Your hair like treasure on the ground which then displays to the reader that the poet decides to use this particular technique because it emphasises that they feel that everything is so perfect and precious. However, In Paris with you there is a lot of anger from perhaps being cheated on/walked out on, or upset following the breakdown of his last relationship this is revealed during the poem when he says Yes I am angry at the way Ive been bamboozled. There is also a feeling portrayed of heartbreak, in pain from the way he has been treated by his ex perhaps an example of this is when he says talking wounded. It brings sympathy to the narrator because using a war image which could then mean that he feels like his heart has been smashed into a thousand pieces and it also portrays that he feels sorry for himself (I get tearful). Hour is about a relationship blossoming in ordinary settings, focusing on the preciousness of the present time rather than the past and future which is also the same as In Paris with you. By Beth Upchurch.

The Media and Body Image free essay sample

Ones body is what makes us who we are. Every single person is unique due to an individual physical trait. Even though everyone has an opinion about what his or her perfect body would be, changing ones personal features would take away from individuality. I personally would never have plastic surgery because when I look at myself, I do not see a tall, skinny young man with a funny looking nose and big bug eyes, rather I see a beautifully sculpted masterpiece that God has made just for me. I take pride in the fact that there is no one else on this earth exactly like me. Not just my inner beauty, but my outer beauty makes me different from everyone else. Life would be so boring if everyone looked exactly the same. I personally could not be more content and happy with my body image. What’s body image? Body image is how people picture themselves and how they think other people picture them. We will write a custom essay sample on The Media and Body Image or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page It is basically how you feel about your body, and it includes your perception, imagination, emotions, and physical sensations. Mass media has been able to shape popular culture and often influence public opinion. However, when abused, the power of media can harm the general population. Images portrayed by the media tend to make people strive to be someone elses idea of perfect while subconsciously ignoring their own goals. Stereotypes formed by the media that include thin, tanned women, and wealthy, muscular men have led to a decline in self-acceptance. The majority of media today often present the perfect body to the public, hoping that consumers will strive to achieve fitness using a certain product or idea. While this form of advertising may somewhat increase a products market share, many people suffer from inner conflicts as a result of failure to achieve the body of a top athlete or fashion model. As a result of these body images projected by the media, men and women have encou ntered physical problems, including bulimia, anorexia, employment of harmful dietary plans, low self-esteem, and depression. Unless reality is discerned from what is presented in certain media, some people will continue to suffer. Consumers could find the truth more easily if media offered products advertised by everyday people without the entire extra glamour. In addition to this, if the public could view adverts only as something to get ones attention and not a portrayal of how one should look, there would be fewer problems. Until either is accomplished, the negative effects will be felt by the vulnerable, and companies will continue to make their money. Consumers which are given a false impression about a product through various forms of media are the ones who suffer most from our societys portrayal of the perfect body. After being influenced by a television commercial or a magazine pictorial, certain people in this world will purchase an item hoping that the same success shown in the media will be achieved by them as well. The truth of the matter is that this hardly ever happens. Every day, people who feel unattractive wear sensual cologne, and those who are not athletic wear Carl Lewis track shoes; mentally, some may feel an improvement but in reality nothing has changed. Realization of this fact leads to the demise of many individuals self pride. The severity of both the mental and physical damage done to the person depends on the case. Some may resort to extreme diets, more unnecessary spending, or a decline in social activity. After being rejected at a local bar despite the bath he took in Polo Sport, Jerry might finally unde rstand that his appearance or personality is the problem, not his cologne. The mental effects of the mass medias portrayal of the perfect body can cause people to resort to unhealthy methods of losing weight to attain that athletic look that so many desire. For instance, men and women who think they are overweight do not eat, for the simple fact that â€Å"they want to lose weight† which can result to eating disorders like bulimia and anorexia. Bulimia is a food disorder caused by mental insecurities and doctors recommend that people who suffer bulimia should see a psychiatrist, and the symptoms include compulsive exercise, taking laxatives, and throwing up, which can cause ones body to become short on electrolytes. Anorexia is a similar condition in which one loses exorbitant amounts of weight often by eating very little and vomiting a small amount of food that is actually consumed. Also men who think they are not muscular take harmful substances such as steroids to build up their muscles, a dangerous act that might endanger their health. In the pa st, both men and women (predominately men) who were slightly overweight used a fat burning drug known as Redux. It was designed for obese individuals, but the off-label use of such drugs became rampant due to advertising techniques by the manufacturers. Many people, including doctors, who were slightly overweight used the drug and have experienced pulmonary hypertension, valvular heart disease, and neurotoxicity. Other drugs, such as steroids, have been widely proven to cause brain cancer, stunted growth, and shrinkage of the testes .Many student-athletes use these performance enhancers in an attempt to become as muscular as the men often portrayed by media. This problem is also present in female teenagers as well. To some girls, steroid use is comparable to diet pills and laxatives. The abuse of these drugs is partly a result of inaccurate advertising as well as the young persons desire to look and perform as well as the superstars shown in various forms of media. The influence the media has on teenagers (especially girls) is becoming greater and more dangerous every day. Advertisements and the media set out with only one intention: to make a profit. However, along the way they are altering the reality of body image and leading girls to believe beauty is only skin deep. Flip through the channels on your television and you will find gorgeous skinny star icons that make healthy young girls feel like they need to be prettier in order to be noticed. The media affects a girl’s mind in such a negative manner that it often causes these girls to look at themselves in dissatisfaction and disgust. When girls see the models in a Victorias Secret commercial they think only one thing: Why cant I look like that? After they examine the models, they then compare their bodies to that of the models they see on television; if the girls ribs do not show or her legs are not as long as the models, she may ultimately begin to think she is unattractive. When girls think this about themselves, their self-esteem is lowered and their confidence is lost. Self-esteem is the opinion and value you have for yourself. Low self-esteem is often caused by the lack of positive body image, which almost every girl in America can relate to. It has been reported that at age thirteen, 53% of American girls are unhappy with their bodies. This grows to be 78% by the time girls reach seventeen. Having a low self-esteem may seem like an insignificant effect to some; however, it leads to much more serious problems that can even result in dire consequences. According to I Am Beautiful, a program created to help girls with low self-esteem issues to build their confidence, girls with low self-esteem are more likely to suffer from depression, consider or attempt suicide, or be more willing to engage in unhealthy sexual activity. Although it is not impossible to restore ones self esteem, it is difficult and may require professional attention such as a therapist fo r the individuals to accept themselves for who they are. In conclusion, body image is not to be taken lightly. People should make up their minds that they will not be negatively influenced by the media. In doing this, the public can view the media for what it truly is, a means of conveying information or providing entertainment. Good common sense should tell a woman that the overly attractive person in an advertisement is a model and should be admired for her beauty; all women are not required to look like a model to be attractive. The process of differentiating fact from fiction in adverts cannot be described on paper. It can only happen in the mind of the individuals. It is true that some messages are sent subliminally, but if consumers would appreciate advertisement for what it actually is, much of these ordeals could be avoided.